Tuesday 20 May 2014

Really are the Education Industries do marketing activities as like eCommerce Portal?

“If you have command over English, you can command anyone”. This is the proverb used to say someone is expert in particular subject or particular business so that he has command over power compare to other team members. The Education System also started like that someone might be in the teaching profession couple of decade of years and he would have awarded by many of the Non-profitable organizations and Educational Body’s as “Best of the teacher”, “Award-winning headteacher”, “Teacher of the year”, etc…

The person mind & soul is full of upliftment of education for the nation. Being the education upliftment for nation as ambition he may start the school in very small way that too even without infrastructure because he is not the Businessman or not funded by Venture Capital (VC). But by the word of mouth, he would be getting overwhelming admissions for his schools though he doesn’t have any school infrastructure, process, standards, etc… Nowadays, we have 1000s of schools in the market but we can count it those kinds of schools being very few schools that too it may be single digit.

We would like to take this opportunity to introduce one pre-school in Bangalore which has started in very small in last year that too less than 30 students (Without any marketing activity or marketing strategy). More than the education, they are doing as profession. You can’t imagine the kind of care or Toiling and moiling effort to improve the kids wisdom in all the aspects. You would be wondering even the 15 months old kid what they noticed and given the annual report. It’s amazing! Marvelous. Please find the sample report here. (Download). It’s our wishes to success in their academic excellence.

Important Note: Pramiti is one of the only schools along with Inventure Academy in Karnataka that is part of the India Inclusion Forum launched on 26th of January 2014 on the occasion of Republic Day.

Today the schools are opened by the business people as another business entity part of their business. It becomes chain of schools. It’s another way of revenue generating model. Recently we observed one chain of school opened nearing to our area BTM, Bangalore which has done 1….N Marketing Activity (we can say there is no more marketing activity) to fulfill the admissions. Even the corporate generate Crores of business everyday they might not be done such a Huge Advertisement. It’s called as Killer Strategy. Usually, the Killer Strategy would be implemented ONLY product based company to compete other product or services. But Schools are doing it’s unvitable. Because end of the day all this marketing expenses going to bear by parents.

It’s NOT only the schools are doing these marketing activities. Even most of the colleges, universities, B-Schools are doing these marketing activities. One of their key marketing activities or strategies is Bulk SMS Promotional Activities with the key Targeted Audience. i.e.)  ABC Company is offering B-School(MBA Course) as part time course, they go to Job Portal and target all the fresh graduates and download their contacts and keep sending them SMS Communication about the advantages of B-School, features, etc… and convert them to become the B-School enrollment.

Conclusion: It’s quiet common nowadays each educational institutions targeting their student base and keep sending the SMS Communication to convert them into admissions. It becomes one of the basic marketing activities for Educational Institutions.

Source:http://blogs.siliconindia.com/bulksmscompany/Business/Really-are-the-Education-Industries-do-marketing-activities-as-like-eCommerce-Portal-bid-fP9gkbI221215141.html

Monday 19 May 2014

Bitcoin Mining Company CoinTerra Enters Cloud Mining

Amid rapid changes in the bitcoin mining industry, another bitcoin miner is going into the cloud.

CoinTerra on Monday announced that it will begin offering cloud-based mining services to its customers, becoming the second big miner this month to make the move. As the price of bitcoin has tumbled, it has become increasingly difficult to profitably mine bitcoin, a problem for the miners and the companies catering to them.

As more miners come aboard, the bitcoin algorithm automatically adjusts its difficultly higher. This has sparked an arms race, with miners deploying increasingly powerful computers to stay on top. That has led to a rising spiral of costs. It’s reached the point where it’s become cost-prohibitive for people to mine on their own. Cloud mining, where miners buy contracts from companies like CoinTerra and PeerNova, is emerging as a cheaper option.

CoinTerra, founded nearly a year ago,  will be selling one- and two-year contracts for a range of mining power, from 200 gigahash (small) up to one petahash (big), as well as continuing to sell mining rigs. “We’re catering to basically the entire spectrum out there,” CEO Ravi Iyengar told BitBeat. Through the mining rigs it sells, CoinTerra comprises about 15% of the total mining output, the company said, and it expects to maintain that market share.

As bitcoin has grown, the”hash rate,” a measurement of mining power, has skyrocketed. In September 2013, the entire mining network reached the 1 petahash/second rate, a multiple of 40 times higher than in January 2013. Now CoinTerra will be selling 1 petahash contracts. It’s gotten so big, it’s harder to mine profitably on anything but a very large scale. CoinTerra itself saw sales drop 30% in April. Thus the move into cloud mining.

In the early days of the cryptocurrency, it was possible to mine using desktop computers. As it grew, CPUs gave way to graphics cards, which gave way to generic chips modified for mining, which gave way to chips programmed for a single task called ASICs. It now takes machines with multiple dedicated chips to mine profitably, and increasingly even that kind of computing power doesn’t provide a sufficient return on the investment, given the falling price of bitcoins, the increasing size of the mining community, and the concurrent increasing energy demands, which has emerged as a major roadblock. “Space and power is a big issue,” Mr. Iyengar told BitBeat. “The power required is unlike any other server industry.”

CoinTerra is leasing space at several data centers in the U.S., he said, and has some plans to build its own data center.

The upheaval has resulted in a string of problems for the industry, from bankruptcies to delivery delays to lawsuits. KnCMiner has had problems with deliveries, and branched out into selling rigs that mine for altcoins rather than bitcoin. Butterfly Labs is involved in several lawsuits, and a startup called HashFast Technologies (which is also involved in a lawsuit) on Monday announced that it laid off 50% of its staff. Washington-based Alydian simply went bankrupt as the cloud-based mining business it built couldn’t keep up with the increasing power demands.

“A lot of people got into this space in the mad gold rush,” Mr. Iyengar said, “here you’re trying to combine hardware and software and the whole supply chain associated with a server market.” He likened it to trying to combine Intel, Microsoft, and Dell.

The total computing power is rising at such an exponential rate, that machines have a short productive lifespan. Even a delay of a month or two between the time a customer places an order and the time the machine arrives can severely cut into profits.

Thus the move into the cloud. CoinTerra joins the recently formed PeerNova in offering cloud services.

Source:http://blogs.wsj.com/moneybeat/2014/05/12/bitcoin-mining-company-cointerra-enters-cloud-mining/